Think about the errands that you ran today. Maybe a trip to the grocery store. A quick pick up at the cleaners. A deposit at the bank. Gas at the convenience store on your way home. Now let me ask you a question. Did you come home with anything other than a few groceries, a claim ticket, a deposit slip, and a full tank of gas? What was it about those establishments that brought you back? Was it purely convenience? Was it price? Was it the fact that there was no other choice for you to go to? Or was it that the experience was so special that you are compelled to go back time and time again?
In Scott McKain’s latest book Collapse of Distinction, he outlines beautifully what it takes for your organization to stand out and be noticed. He shares three destroyers that have the potential to be the demise of your organization. He also delivers four foundational cornerstones that will bring distinction for your company in the marketplace. I found myself reading familiar individual thoughts, but packaged together in a way that we’re fresh, unique, and made perfect sense. I was very pleased with Scott’s “nuts and bolts” style of writing. After every chapter I was left with several very practical steps that can be implemented today.
Is your business experiencing a decrease in sales and you can’t quite figure out why? Are you a new business that desires to be noticed in the marketplace? If so, this book is a must read. This is a great book to read as a team and promises to provoke some serious questions about how you are doing business. This book is about the “heart” of your business. It focuses on the “why” and not just the “What” of your business. I believe that this book will bring back excitement and passion to your organization as you stand out and move up!
