Creative Communication
June 12, 2009  |  Junk Drawer, ministry

One of my goals as a communicator has been to constantly improve in my communication. The message of the gospel is too important to not share it passionately and creatively. Jim Rayburn said, “It’s a sin to bore people with the gospel.”

I love Southwest Airlines. I love the fact that they give their employees creative license. You never know what you’re going to get on a Southwest flight, but it’s usually something creative.

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This video captures some key components of creative communication.

Be Funny! You don’t have to be a stand up comedian, but at least try to let your sense of humor shine through.

Get the audience involved. Anytime you can bring the audience into your communication by having them participate the better.

Be passionate. If you are not passionate about what you are communicating, then don’t expect anyone else to be.

Communicate the truth. The message always remains the same, it’s how you communicate it that changes.

What are some other key elements of communicating with creativity?

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4 Comments


  1. Great post Mike as it is an example of how to be engaging with a great message. Thanks!

  2. Mike, I’ll provide the beat on sunday if you lay down a rap

  3. Rick, thanks for stopping by…I’ll check out your blog.

    Brian, deal…but I want you to beat box :)

  4. Good stuff Mike! I agree with Brian – I wanna hear you rap your message!

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